About Me

As a leader in brand, marketing and business transformation, I bring twenty years of diverse experience across multiple categories - always with a digital first mindset. I specialize in building and transforming brands to ensure they forge lasting recall and deep emotional connections with their audiences, reflecting their essence and ethos. My approach centers on architecting and executing strategies that surpass goals through innovative digital experiences, products, and campaigns. I emphasize respect for diversity in team building, and I navigate ambiguity with an open, steadfast method, viewing challenges as opportunities for innovative and delightful user experiences. With an agile mindset, I treat each challenge as a chance for learning and transformation, always maintaining integrity.

My expertise leverages an insight-driven methodology, enabling me to effectively lead diverse teams, whether remote or onsite. Obsessed with brand and marketing performance, I am perpetually measuring and optimizing to ensure our strategies stay relevant to our targets. This approach ensures that our products and concepts are not only data-informed but also resonate deeply with users, enhancing relevance, engagement, long-term value and are evangelized by our audiences. Through integrated teamwork, I aim to personalize user journeys, connecting all touchpoints seamlessly, which bolsters user satisfaction and helps the teams I manage exceed their objectives with empathy and a commitment to excellence.

My background, enriched by my formative years in Kobe, Japan, instills a deep commitment to diversity, inclusion, and equity in all aspects of my work. In my leisure time, I enjoy golf, bocce, engaging in our Joshua Tree desert community through event planning and community benefit work, playing drums, fashion, and exploring culinary arts with my chef husband.

Professional Skills

Personal Skills