Let’s talk about two of the most overused buzzwords in healthcare: “patient empowerment” and “patient engagement.” These terms are tossed around boardrooms and strategy decks as if they're the holy grail of healthcare innovation. And yet, most organizations fail to grasp what they actually mean, or worse, how to deliver on them.

AI has become the tech industry’s shiny new toy, drawing billions of dollars into projects that are often more hype than substance. Chatbots, sentiment analysis, emotion recognition—these flashy applications are flooding the market, grabbing investor attention. But as the AI dollars pile up in pursuit of trendy tech, we’re left to ask: are we funding the right things? Or are we ignoring real-world problems that AI could actually help solve?

No, I don’t work for a private equity firm, a VC, or some other investment group, but I’m no fool—and if you use a bit of critical thinking and do some research, you can spot the trends too. With AI, the promise and potential feel limitless—but so does the hype. As an investor, you’re caught in a whirlwind of AI startups, each one claiming to be more “transformative” than the last.

Artificial Intelligence is reshaping healthcare in ways we could barely imagine a decade ago. From predictive diagnostics to personalized treatment plans, the possibilities seem endless. But let's be real: if we don’t keep ethics at the forefront, we risk creating a healthcare system that serves profits over people. The goal isn’t just to make healthcare faster or shinier; it’s to make it better for the people who actually need it — the patients.

Let’s get serious about what’s happening in digital transformation and disruptive innovation—communication has become a powerful force, driving not just brand reputation, but also trust, transparency, and even bottom-line growth.

The future of marketing? It’s not magic; it’s just brands finally catching up with what people want.

Leading a modern team isn’t about pushing levers; it’s about guiding interconnected parts in a shared ecosystem. In startup teams, agility is the name of the game, while incumbent teams lean on deep-rooted expertise. Together, they’re a force to be reckoned with—if they can find harmony within a shared purpose.

As we look back on healthcare's digital transformation journey in 2024, it’s clear we’ve seen leaps, missed a few steps, and uncovered even more areas for growth. The past year has proven the power of digital-first approaches, while also reminding us of the roadblocks still ahead.

Welcome to healthcare in 2025. Patients have finally broken free from being treated like widgets in a factory, where one-size-fits-all was the default, and the real measure of success was how many people could be pushed through the system. Today, patients are in charge—and they’re demanding healthcare that actually puts their needs front and center. Novel idea, right?

In today’s brand jungle, the real MVPs are the ones who understand that people don’t just want a product—they want a connection, a story that feels real. Let’s be honest: everyone is tired of slick ads that sound like they were cooked up in a boardroom.

If design thinking is about breaking down silos and getting everyone together to build solutions, then the remote world has added a new twist: How do you get people to co-create when “together” means someone’s in Tokyo, someone else is in Toronto, and your project manager is dialing in from the depths of Utah?

How many times have you heard the phrase “The only constant is change”? And how many times have you rolled your eyes at it, only to realize, begrudgingly, that it’s true? (Yeah, I know, it hurts.) But here’s the thing: Change is not the enemy. Stagnation is.

It’s funny how a tagline—a handful of words—can encapsulate years of blood, sweat, and (occasionally) tears. For me, Evolve Brands. Empower People. Move Forward. is more than just a clever slogan. It’s the culmination of experiences that didn’t fully crystallize until I had some solid leadership under my belt. And, let’s be honest, a few stumbles along the way.

Let’s be blunt: If your brand isn’t evolving, it’s on life support. You may not see the warning signs yet, but the world around you is shifting faster than you think, and brands that cling to the past quickly fade into irrelevance. That’s the reality of the marketplace we’re living in.

Here’s a fact: Your audience is talking, but are you really listening? Not just to what they say, but to what they do, how they interact with your brand, and where they’re headed next? In today’s fast-evolving landscape, if you’re not in tune with your audience’s needs and behaviors, you’re setting yourself up for irrelevance.