For years, consumer engagement strategies have been built like static frameworks with funnels, pipelines, and loyalty loops that assume people behave in predictable, linear ways. But here’s the reality: modern engagement isn’t a funnel. It’s an ecosystem.
Read MoreAnother day, another tech IPO, but this time, it’s digital health stepping back into the spotlight after a bit of a dry spell. On the surface, this looks like progress. The digital health market is alive, innovation is being funded, and companies are developing solutions that address real healthcare needs. That’s a win, right? Well, kind of.
Read MoreIn 2024, I partnered with an emerging tequila brand to craft an investment opportunity, develop a compelling brand strategy, and launch two distinct go-to-market (GTM) plans. My objective was clear, establish this brand and products as premium, disruptive players in their respective markets, driving consumer demand and brand loyalty.
Read MoreIf you’ve spent any time online lately, you’ve probably seen two dominant perspectives on AI: On one side, there are those who believe AI is on the brink of self-awareness, an oracle, a digital companion, maybe even a friend. They treat it as though it understands, cares, and thinks like a human. On the other, you have the doomsayers, convinced that AI is an existential threat, one buggy update away from upending civilization as we know it.
Read MoreOk, so unless you’re living under a rock, we all know now that Generative AI is no longer just an innovative tool, it is a fundamental driver of transformation that businesses cannot afford to ignore. Brands that integrate AI into their workflows and decision-making processes are not just improving efficiency; they are ensuring resilience in a rapidly evolving business landscape.
Read MoreHere we are, well into 2025, and the U.S. healthcare system is still in complete dysfunction. Costs are out of control, access is still a mess, and despite a decade of technological advancement, patients are stuck navigating a system that prioritizes billing codes over actual health outcomes.
Read MoreIf you’ve ever tried to get your medical records from one doctor to another, only to be told they’ll fax them over (because apparently, it’s still 1997 in healthcare), you know interoperability is a disaster. The same goes for finance. Have you ever waited days for a loan approval while banks shuffled paperwork back and forth like it was a middle school group project?
Read MoreA Category of One brand isn’t just differentiated, it’s untouchable. These brands don’t compete in a crowded space; they define the space. Think Amex, Mayo Clinic, Oatly, and Ritz-Carlton, organizations that have transcended their industries by embedding their brand into every fiber of their business.
Read MoreAh, the age-old battle: Brand Marketing vs. Performance Marketing. A rivalry as pointless as arguing whether coffee or sleep is better for productivity. (A BIG obvious LeDuh here: you need both.) Yet, I recently had a front-row seat to this tragicomedy, where yet again, two marketing leaders, one obsessed with brand, the other fixated on performance, locked horns in a never-ending debate.
Read MoreAI is everywhere, powering your Netflix recommendations, keeping spam out of your inbox, and deciding whether your credit card transaction is fraud or just a questionable wine-fueled, late-night shopping spree. But behind these smart systems are complex mathematical models, one of which is the mighty Bayesian Network.
Read MoreLet me say this as loudly as I can for the people in the back: if you’re not prioritizing your audience, you’re wasting your time and money. Period. I’ve seen it too many times, organizations charging ahead, fueled by hubris and assumptions, only to end up with a flaming pile of underperformance. You know what they skipped? Actually getting to know the people they’re trying to reach.
Read MoreThe rise of AI promised to revolutionize how we think, work, and innovate, but not all revolutions are built on equitable foundations. Enter DeepSeek, the Chinese AI platform hailed for its cutting-edge efficiency and low-cost breakthroughs (clearly the markets were shaken up yesterday with this news.)
Read MoreI currently feel like I’m seeing a move straight out of a sci-fi epic. Tech giants OpenAI, SoftBank, Oracle, Microsoft, and NVIDIA have teamed up on the $500 billion Stargate Project to transform America’s AI infrastructure. It's ambitious, audacious, and potentially transformative, but let’s face it, this is real transformative work, and this kind of collaboration is as much about navigating corporate egos and skepticism as it is about innovation.
Read MoreToday brings the dawn of a new political chapter in the United States, and with it, an opportunity to reimagine the systems that shape our lives, starting with healthcare. As the new administration assumes power, one question looms large: will we finally confront the systemic failures that have left our healthcare system reactive, inequitable, and profit-driven?
Read MoreAs we grapple with gender biases in artificial intelligence (AI), Pearson’s legacy challenges us to confront these inequities. His foundational work in statistics powers many of the algorithms used in AI, yet these same systems perpetuate biases he fought to dismantle. Tackling bias in AI becomes not just a technical challenge, but a way to honor Pearson’s commitment to equity.
Read More“Nothing is more essential to the life of every single American than clean air, pure food, and safe drinking water.” These words, spoken by President Gerald R. Ford in 1974 as he signed the landmark Safe Drinking Water Act, still resonates powerfully today, exactly fifty years later. Yet the promise of that legislation is now at risk of being undermined by policies that favor short-term economic gains over long-term public health and sustainability.
Read MoreOver the past few years, marketing circles have been buzzing with a bold claim: “SEO is dead”. Cue the dramatic gasps. The evidence? AI-generated responses are stealing clicks, TikTok is the new Google for Gen Z, and search click-through rates are plummeting faster than my patience with cookie pop-ups. But here’s the thing: SEO isn’t dead, it’s had a glow-up.
Read MoreThe Trusted Exchange Framework and Common Agreement (TEFCA) has been heralded as a major step forward in healthcare interoperability, promising seamless data exchange between networks. While it tackles the technical barriers to data-sharing, it leaves a critical issue unresolved: who owns the data?
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