For years, consumer engagement strategies have been built like static frameworks with funnels, pipelines, and loyalty loops that assume people behave in predictable, linear ways. But here’s the reality: modern engagement isn’t a funnel. It’s an ecosystem.
Read MoreIf you’ve spent any time online lately, you’ve probably seen two dominant perspectives on AI: On one side, there are those who believe AI is on the brink of self-awareness, an oracle, a digital companion, maybe even a friend. They treat it as though it understands, cares, and thinks like a human. On the other, you have the doomsayers, convinced that AI is an existential threat, one buggy update away from upending civilization as we know it.
Read MoreOk, so unless you’re living under a rock, we all know now that Generative AI is no longer just an innovative tool, it is a fundamental driver of transformation that businesses cannot afford to ignore. Brands that integrate AI into their workflows and decision-making processes are not just improving efficiency; they are ensuring resilience in a rapidly evolving business landscape.
Read MoreHere we are, well into 2025, and the U.S. healthcare system is still in complete dysfunction. Costs are out of control, access is still a mess, and despite a decade of technological advancement, patients are stuck navigating a system that prioritizes billing codes over actual health outcomes.
Read MoreAI is everywhere, powering your Netflix recommendations, keeping spam out of your inbox, and deciding whether your credit card transaction is fraud or just a questionable wine-fueled, late-night shopping spree. But behind these smart systems are complex mathematical models, one of which is the mighty Bayesian Network.
Read MoreThe rise of AI promised to revolutionize how we think, work, and innovate, but not all revolutions are built on equitable foundations. Enter DeepSeek, the Chinese AI platform hailed for its cutting-edge efficiency and low-cost breakthroughs (clearly the markets were shaken up yesterday with this news.)
Read MoreI currently feel like I’m seeing a move straight out of a sci-fi epic. Tech giants OpenAI, SoftBank, Oracle, Microsoft, and NVIDIA have teamed up on the $500 billion Stargate Project to transform America’s AI infrastructure. It's ambitious, audacious, and potentially transformative, but let’s face it, this is real transformative work, and this kind of collaboration is as much about navigating corporate egos and skepticism as it is about innovation.
Read MoreAs we grapple with gender biases in artificial intelligence (AI), Pearson’s legacy challenges us to confront these inequities. His foundational work in statistics powers many of the algorithms used in AI, yet these same systems perpetuate biases he fought to dismantle. Tackling bias in AI becomes not just a technical challenge, but a way to honor Pearson’s commitment to equity.
Read MoreOver the past few years, marketing circles have been buzzing with a bold claim: “SEO is dead”. Cue the dramatic gasps. The evidence? AI-generated responses are stealing clicks, TikTok is the new Google for Gen Z, and search click-through rates are plummeting faster than my patience with cookie pop-ups. But here’s the thing: SEO isn’t dead, it’s had a glow-up.
Read MoreTechnology has always been the favorite target of skeptics. They balked at the steam engine, mocked the Wright brothers, sneered at typewriters, and let’s not forget the internet 1.0, critics were practically lining up to declare it a failure.
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