You can’t out-campaign exhaustion. You can’t performance-market your way out of emotional fatigue. And you definitely can’t build a meaningful brand with a CMO shelf life shorter than pumpkin spice latte season.
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Let’s stop pretending. We’ve seen brands trip over themselves to prove cultural relevance, until it’s no longer convenient. Until the tax break doesn’t show up, or an obnoxious corner of the internet throws a tantrum, or the CEO starts sweating bullets before earnings.
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